{"id":212,"date":"2023-04-25T01:40:41","date_gmt":"2023-04-24T23:40:41","guid":{"rendered":"https:\/\/alternactif.com\/?page_id=212"},"modified":"2025-06-16T15:23:27","modified_gmt":"2025-06-16T13:23:27","slug":"212-2","status":"publish","type":"page","link":"https:\/\/alternactif.com\/index.php\/212-2\/","title":{"rendered":"Marque"},"content":{"rendered":"

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[\/et_pb_slide][et_pb_slide heading=\u00a0\u00bbAccompagner dans le temps\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrez notre portfolio\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/alternactif.com\/book\/index.html#p=60″ use_bg_overlay=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbAlegreya Sans||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb38px\u00a0\u00bb body_font=\u00a0\u00bbAlegreya Sans||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/alternactif.com\/wp-content\/uploads\/2024\/04\/PHOTO-BANDEAU-identite-bar-salade.jpg\u00a0\u00bb background_enable_image=\u00a0\u00bbon\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb child_filter_brightness=\u00a0\u00bb87%\u00a0\u00bb child_filter_contrast=\u00a0\u00bb86%\u00a0\u00bb child_filter_opacity=\u00a0\u00bb93%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

Depuis 20 ans, Alternactif.com est un collectif de Freelance situ\u00e9 dans l\u2019Oise. Nous sommes sp\u00e9cialis\u00e9s dans l\u2019univers de la marque, de la communication graphique et la cr\u00e9ation de stands.<\/h1>\n

[\/et_pb_slide][et_pb_slide heading=\u00a0\u00bbAccompagner dans le temps\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrez notre portfolio\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/alternactif.com\/book\/index.html#p=60″ use_bg_overlay=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbAlegreya Sans||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb38px\u00a0\u00bb body_font=\u00a0\u00bbAlegreya Sans||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/alternactif.com\/wp-content\/uploads\/2024\/04\/PHOTO-BANDEAU-pharmacie-1.jpg\u00a0\u00bb background_enable_image=\u00a0\u00bbon\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb child_filter_brightness=\u00a0\u00bb87%\u00a0\u00bb child_filter_contrast=\u00a0\u00bb86%\u00a0\u00bb child_filter_opacity=\u00a0\u00bb93%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

Depuis 20 ans, Alternactif.com est un collectif de Freelance situ\u00e9 dans l\u2019Oise. Nous sommes sp\u00e9cialis\u00e9s dans l\u2019univers de la marque, de la communication graphique et la cr\u00e9ation de stands.<\/h1>\n

[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-137px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb110px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ec6d27″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#0054ff\u00a0\u00bb header_2_font_size=\u00a0\u00bb16px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une m\u00e9thode bas\u00e9 sur l’\u00e9change entre designer et client<\/span><\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Chaque projet d’identit\u00e9 visuel se mat\u00e9rialise par la conception d’un logo et charte graphique est unique. Le processus s’adapte en fonction des besoins sp\u00e9cifiques de chaque client. La cr\u00e9ation d’un logo et l’affirmation d’une marque est l’aboutissement d’un dialogue et d’un processus de design.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/alternactif.com\/wp-content\/uploads\/2024\/06\/Capture-decran-2024-06-11-a-00.09.36.png\u00a0\u00bb title_text=\u00a0\u00bbCapture d\u2019\u00e9cran 2024-06-11 \u00e0 00.09.36″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.20.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_toggle title=\u00a0\u00bb1) Briefing initial\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb open_icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ title_text_color=\u00a0\u00bb#000000″ title_font=\u00a0\u00bbLato|700||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb12px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb animation_delay=\u00a0\u00bb300ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Vous rencontrez pour \u00e9changer sur vos besoins, votre vision, votre secteur d’activit\u00e9 et toutes les informations pertinentes. Posez des questions pour clarifier les objectifs du logo, la personnalit\u00e9 de la marque, le public cible, et plus encore.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb2) Recherche et analyse\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb open_icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ title_text_color=\u00a0\u00bb#000000″ title_font=\u00a0\u00bbLato|700||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb12px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_delay=\u00a0\u00bb400ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Effectuez des recherches approfondies sur l’entreprise, son march\u00e9, ses concurrents et son public cible. Identifiez les tendances actuelles du design et examinez les logos d’autres entreprises similaires. Analysez les forces, les faiblesses et les opportunit\u00e9s.<\/span><\/p>\n

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[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb3) Esquisses et concept\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb open_icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ title_text_color=\u00a0\u00bb#000000″ title_font=\u00a0\u00bbLato|700||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb12px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb animation_delay=\u00a0\u00bb200ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nous esquissons diff\u00e9rentes id\u00e9es de logo, en vous concentrant sur les formes, les symboles, les typographies et les couleurs qui correspondent \u00e0 la marque et \u00e0 son message et explorons diff\u00e9rentes directions cr\u00e9atives et plusieurs concepts.<\/span><\/p>\n

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[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_toggle title=\u00a0\u00bb4) \u00e9change et modification\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb open_icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ title_text_color=\u00a0\u00bb#000000″ title_font=\u00a0\u00bbLato|700||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb12px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb animation_delay=\u00a0\u00bb300ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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Suite aux r\u00e9actions et commentaires Nous Affinons les concepts de logo s\u00e9lectionn\u00e9s en prenant en compte les retours du client. Nous effectuons de nouvelles porpositions en ajustant les d\u00e9tails, les proportions et les couleurs pour parvenir \u00e0 une version finale.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb5) Pr\u00e9sentation au client et choix final\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb open_icon_color=\u00a0\u00bb#0054ff\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ title_text_color=\u00a0\u00bb#000000″ title_font=\u00a0\u00bbLato|700||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb12px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_delay=\u00a0\u00bb200ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pr\u00e9sentation les concepts de logo finalis\u00e9s, en explication les choix de conception et les raisons derri\u00e8re chaque \u00e9l\u00e9ment du logo.<\/span><\/p>\n

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Une fois le concept final du logo approuv\u00e9, nous proc\u00e9dons \u00e0 la pr\u00e9paration des fichiers finaux dans divers formats, incluant des formats vectoriels, des versions haute r\u00e9solution et des adaptations pour diff\u00e9rents supports, afin de garantir une utilisation optimale pour le client. De plus, nous harmonisons et consignons ces \u00e9l\u00e9ments dans une charte graphique, compl\u00e9tant ainsi la cr\u00e9ation de l’identit\u00e9 visuelle de la marque\u2026<\/span><\/p>\n

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Quelques unes de nos r\u00e9alisations<\/span><\/strong><\/h2>\n

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   Depuis 20 ans, Alternactif.com est un collectif de Freelance situ\u00e9 dans l\u2019Oise. Nous sommes sp\u00e9cialis\u00e9s dans l\u2019univers de la marque, de la communication graphique et la cr\u00e9ation de stands.Depuis 20 ans, Alternactif.com est un collectif de Freelance situ\u00e9 dans l\u2019Oise. Nous sommes sp\u00e9cialis\u00e9s dans l\u2019univers de la marque, de la communication graphique et la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-212","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/pages\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":51,"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/pages\/212\/revisions"}],"predecessor-version":[{"id":1547,"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/pages\/212\/revisions\/1547"}],"wp:attachment":[{"href":"https:\/\/alternactif.com\/index.php\/wp-json\/wp\/v2\/media?parent=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}